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Lionel Messi named Sorare’s brand ambassador and investor

Lionel Messi named Sorare's brand ambassador and investor

Football star Lionel Messi, who won seven Ballon d’Or awards, has joined hands with Sorare to be his brand ambassador and investor.

Sorare is an Ethereum-based fantasy soccer game platform that leverages non-fungible tokens (NFTs). Therefore, Messi will play a vital role in how fans connect with players and clubs.

Nicolas Julia, co-founder and CEO of Sorare, explained:

“We are confident that Messi will help set new standards in doing this, and we look forward to sharing new content and fan experiences as we collaborate.”

He said the partnership was a “huge milestone” for the platform.

Messi, who currently plays for French club Paris Saint-Germain (PSG), said:

“Fans are always looking for ways to express their passion and get closer to the players and teams they love and Sorare’s combination of a fantasy game with a digital collection gives fans new ways to do that, No matter where they are in the world.”

Sorare users usually have the chance to create their favorite team and trade NFT-based football player cards.

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Combining at least 2 million users spread across 185 countries, Sorare was previously valued at $4.3 billion. The Paris-based startup has also partnered with over 300 sports teams and major leagues such as Germany’s Bundesliga and Spain’s La Liga.

Sorare has expanded its scope beyond football to include other sports such as baseball and basketball.

For example, the National Basketball Association (NBA) recently entered into an agreement with the platform to enhance the fan experience and provide more engagement, Blockchain.News reported.

The NBA acknowledged that fantasy basketball games will allow fans to develop a lineup of NFT-powered digital collections based on their favorite teams and players.

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Sorare seeks to promote digital asset and blockchain adoption in daily life by creating unique digital tokens on its fantasy platform.

“So far there has been a lot of hype about various football projects using irreplaceable technology, but the ones that stick around offer real inherent utility and use irreplaceable technology as a means to achieve their goals. Let’s see, no ends, ”said Julia.

Image Source: Shutterstock


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